The Challenge Create a warm, approachable brand message for a vital, but serious office on the USC campus. It was important to make sure the purpose of their was clearly conveyed, while also communicating a friendly message.
Our Solution By creating inviting, catchy text and tags, we were able to intrigue audiences and entice them to read on and learn more. We then integrated iconic and positive imagery from around campus to make the entire suit comfortable and easy to navigate.
