The Challenge The limited size of the UCLA School of Law’s endowment and its reliance on shrinking state support impinged on its ability to compete with better-resourced peers. Our task was communicating this challenge through the production of materials to advance a record-setting $100 million campaign.
Our Solution We articulated the need for stakeholder support through straightforward storytelling that personalized the content. Leveraging the powerful alumni stories and understands design, we successfully illustrated the impact of a UCLA Law education and the urgency of ongoing donor investment.
