Westmark School is the leading independent school in Los Angeles for children with language-based learning differences (LD) in grades two through 12. For over three decades, Westmark has provided an exceptional college-preparatory environment, enabling students to succeed in the classroom and in life.
An innovator in the field of LD education, Westmark was long on reputation but short on budget to share the story of its success. The challenge was two-fold: developing an effective message (one that highlighted the school’s rare combination of educational excellence and robust extracurricular offerings) and disseminating it in a cost-effective way that amplified its reach.
We started with story: shaping a narrative that highlighted Westmark’s track record of achievement and emphasized the unique philosophy that made it possible. Creating a platform that could double as both an annual report and a marketing brochure, we leveraged the school’s resources to maximize messaging opportunities and to extend the power of its brand.