USC Herman Ostrow School of Dentistry Recruitment Campaign

The Background
USC’s Herman Ostrow School of Dentistry has set the standard for dental education and the provision of oral health care nationwide for more than a century. One of the top dental schools in the United States, USC Ostrow is a preeminent destination for today’s most talented emerging dentists and expert faculty.

Client Challenge
Already a widely renowned school of dentistry, USC Ostrow lacked a suite of high-level recruitment materials to match its reputation. Our challenge was to produce custom collateral that would reinforce and enhance that reputation, broadening the school’s reach and expanding its applicant pool.

Our Solution
We focused on USC Ostrow’s clear value proposition to engage prospective students at the top of the food chain. With clever reveals and playful language, we produced high-energy collateral that captured the school’s personality and further distinguished it from its competitors.

  • Concept development
  • Print design
  • Publication content
  • Brand strategy and positioning

See more here.