The USC Annenberg School for Communication and Journalism fosters dynamic synergies and multidisciplinary approaches to the study of communication and journalism through unparalleled access to the world’s entertainment, media and technology industries.
USC Annenberg is one of the nation’s premier destinations for the study of communication and journalism. Yet, some of its elite competitors enjoy wider name recognition, giving them an edge in attracting prospective students. Our challenge was developing fresh and energetic admissions materials that would help close the gap.
We built a suite of materials around USC Annenberg’s undisputed advantages (cutting-edge facilities and resources, exceptional faculty mentors, unequaled access to industry and unrivaled alumni network) to showcase the school’s dominance in the field. A bold and direct approach to storytelling emphasized Annenberg’s benefits in a compelling and immediate way.