The USC Annenberg School for Communication and Journalism fosters dynamic synergies and multidisciplinary approaches to the study of communication and journalism through unparalleled access to the world’s entertainment, media and technology industries.
USC Annenberg is at the cutting-edge of ideas shaping the future of communication, journalism, public relations and public diplomacy. Our challenge was designing the USC Annenberg Agenda magazine to reflect the school’s reputation and reach.
We packaged fresh, original content from world-renowned scholars and professionals with a contemporary layout and design that made the copy accessible and engaging. Integration of diverse layouts (features, Q&As, etc.), bold infographics and other key elements resulted in a magazine that compelled readers to turn the page.