Broadcasting as 89.3 KPCC, Southern California Public Radio (SCPR) is one of the nation’s most dynamic public radio stations. SCPR strengthens the civic and cultural bonds that unite Southern California’s diverse communities by providing the highest quality news and information service through radio and other interactive media.
SCPR is a broadcasting powerhouse, but its ability to thrive depends upon the ongoing support of generous community investors. To expand the breadth of that support, the station hosted a major gala event. It was an unusual departure from its standard fundraising practices and called for a distinctive invitation that would stand out and deliver results.
We leveraged SCPR’s chief asset – its value as a trusted news resource – to design an invitation that would evoke the institution’s countless contributions to the community and elicit a powerful response. We viewed our task as crafting an “invitation” on multiple levels: one that could both announce an upcoming event and, in a broader sense, advertise an opportunity for everyday people to get involved with, and play a role in, civic life.