USC Price School of Public Policy Stewardship Campaign

The Background
The Sol Price School of Public Policy at USC prepares students to navigate a world of dynamic change and globalization, engaging them on issues ranging from sustainability and the environment, healthcare reform and immigration to infrastructure, urban development and affordable housing. At USC Price, innovators become leaders equipped to help improve quality of life for people and their communities across the globe.

Client Challenge
A significant portion of the USC Price operating budget is donor dependent, relying on the generosity of philanthropic institutions and individuals to bolster its programming and secure its future. Our challenge was to develop a compelling and effective method of thanking mid-level campaign contributors utilizing photography provided by the donors themselves.

Our Solution
No matter the level of their gift giving, donors to a cause or institution deserve to feel special – having their vision and investment recognized as essential to achieving impact. We created a special, out-of-the-box brochure featuring donors’ images that conveyed USC Price’s deep appreciation for the generous and ongoing support.

  • Concept development
  • Print design

See more here.