Broadcasting as 89.3 KPCC, Southern California Public Radio (SCPR) is one of the nation’s preeminent public radio stations. SCPR strengthens the civic and cultural bonds that unite Southern California’s diverse communities by providing the highest quality news and information service on air and online.
Unique among major news organizations nationally, SCPR continues to enjoy robust grow that enhances its distinction as an award-winning content provider. The challenge was capturing the organization’s energy and momentum in print, extending its identity as a significant presence in the regional news and culture landscape.
For the fourth consecutive year, SCPR turned to ETCH as a partner in achieving its annual report goals. With a focus on robust local content and compelling graphic treatment, we rooted SCPR in a sense of place, showcasing the station’s commitment to, and engagement with, Los Angeles and Southern CaliforniaConcept development.