UC Irvine Department of Informatics Brand Development


The Background
As one of the preeminent destinations for the study of the design, use, applications and implications of information technology, the UC Irvine Bren School’s Department of Informatics brings together an unrivaled collection of pioneers in the field.

Client Challenge
Informatics is the field that touches all aspects of our lives but that few of us know anything about. Our challenge was introducing informatics to an audience of prospective students, donors and community partners, nurturing them as stakeholders in an emerging science with broad practical and intellectual ramifications for our world.

Our Solution
We helped explain informatics to diverse constituencies by distilling it down to its essence: a science dedicated to exploring how we work, build and live in a digital world. Pairing simple but powerful language with arresting visual imagery, we built a roadmap for navigating informatics and exploring its limitless potential.

  • Concept development
  • Print design
  • Publication content
  • Brand strategy and positioning
  • Interactive design

See more here.