USC Dana and David Dornsife College of Letters, Arts and Sciences Recruitment Campaign

The Background
The oldest and largest school at the University of Southern California (USC), the Dana and David Dornsife College of Letters, Arts and Sciences functions as the academic core of the university, advancing knowledge across the humanities, social sciences and natural sciences.

Client Challenge
With top-tier academics, superstar faculty and exceptional student resources, USC Dornsife enjoys a reputation as one of the country’s most prestigious liberal arts colleges. Our challenge was to showcase value: how the depth and breadth of the school’s programmatic and extracurricular offerings are indispensable assets on the path to life success.

Our Solution
We leveraged bold photography, big graphics and sweeping, ambitious language to capture the sense of confidence and possibility that pervade every aspect of life at USC Dornsife. Profiling its robust research enterprise, emphasis on experiential learning and deep investment in individualized attention, the new materials presented the school as an unparalleled launching pad for personal and professional opportunity.

  • Concept development
  • Print design
  • Publication content

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